A Developer Tour Across Eight Cities

OpenAI announced DevDay Exchange 2026 on August 18, 2026, a set of eight standalone developer events spread across Bengaluru, Tokyo, Seoul, Paris, Berlin, London, São Paulo and Mexico City. According to AlphaSignal, the initiative is part of OpenAI's strategy to deepen ties with developer communities outside the United States, with each event shaped by what the local developer community is building rather than following a single format replicated across every city.

São Paulo Hosts the Event for the Second Time

This will be the second edition of DevDay Exchange in São Paulo, following a first immersion held in October 2025 in partnership with CloudWalk, the Brazilian fintech behind InfinitePay, which already runs more than 60 autonomous AI agents alongside 700 human professionals, serving more than 5 million entrepreneur users. The city's recurrence on OpenAI's calendar underscores the relevance of Brazil's developer market within the company's Latin American strategy.

Applications Open Through September 4

Applications to attend any of the eight DevDay Exchange 2026 stops, including São Paulo, are open at events.openai.com through September 4, 2026, with limited spots in each city. As of this report, OpenAI had not publicly disclosed the exact date of the São Paulo event within the October-to-November window planned for the global tour.

The 2025 Precedent With CloudWalk

At the previous edition, CloudWalk product lead Rafael Artusi described the collaboration as an important step in the company's global journey, highlighting JIM, CloudWalk's AI assistant that personalizes marketing campaigns, adjusts pricing, generates images, reviews contracts and manages sales and financial transactions for InfinitePay users. The case illustrates the kind of practical application OpenAI aims to spotlight when taking DevDay outside the United States.

Why It Matters for Brazilian Agencies and SMBs

Events like DevDay Exchange tend to precede or accompany product announcements, partnerships and early-access programs aimed at the local market, making the presence of Brazilian agencies and developers at the event a concrete opportunity for direct connection with OpenAI teams, something usually restricted to formal sales contacts. Companies building service and marketing automation on OpenAI models should watch for the announcement of the exact São Paulo date and consider applying, since spots tend to be limited and competition for them should increase as the date approaches.