An Agency Dedicated to AI Robotics for the Advertising Market

Ventura arrived on the Brazilian market, according to a TI Inside report published on August 18, 2026, as the country's first AI Robotic Agency, a company dedicated entirely to integrating robotics and artificial intelligence into advertising and customer service. The initiative was born from a partnership between Robotec, specialized in robotic hardware, and California Agency, active in marketing and brand experiences, combining engineering and advertising strategy into a single product.

Smart Media Robot: Media and Customer Service on the Move

The first of the two proprietary robots presented is Smart Media, a mobile platform equipped with digital screens and autonomous mobility, designed to circulate through malls, airports, stores, commercial corridors and events, displaying advertising campaigns and approaching consumers directly. Beyond its advertising function, the robot also acts as a guide within physical spaces, directing the public to stores, booths or points of interest, and collecting data on the flow, attention, profile and interest of the consumers it interacts with.

Drinks Robot: From Recommendation to Automated Preparation

The second robot, named Drinks, has as its main function automating service tied to beverage consumption: it stores and prepares alcoholic and non-alcoholic drinks, covering steps from personalized recommendation through to finishing the drink. According to TI Inside, the solution can take on the role of promoter, attendant or digital sommelier, conversing with the consumer and making recommendations along the way.

Part of a Broader Wave of Physical Automation in Brazil

Ventura's launch tracks a broader movement toward adopting AI robotics in physical consumer environments across Brazil, which already includes initiatives in restaurants and fast food chains exploring automated service, even as industry surveys suggest a share of consumers still prefer human contact at certain points in the experience. Ventura's pitch is precisely to combine physical automation with real time consumer behavior data, something a static advertising screen or a fixed kiosk simply cannot offer.

Practical Use in High Traffic Locations

Both robots were designed for high foot traffic environments, such as malls, airports and large events, where the ability to move autonomously and react to audience cues in real time represents an advantage over fixed media or service points. That mobility also allows repositioning the operation according to demand, sending the Drinks robot to a beverage activation one day and Smart Media to promote a campaign at a different venue the next.

Why It Matters for Brazilian Agencies and SMBs

For marketing and events agencies looking to differentiate brand activations in physical spaces, Ventura's launch signals that AI robotics is moving from a one off novelty used by large international brands into a service Brazilian advertisers can actually contract. Companies that currently rely on human promoters or static screens for mall and event activations may want to test this kind of solution as a competitive edge, weighing rental cost against the audience behavior data an interactive robot can capture that a traditional kiosk simply does not.