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If every tool tells a different story, you don't have data. You have noise.

We implement the full collection layer: a central CDP feeding governed events to Amplitude, AppsFlyer, CleverTap, Firebase, GA4 and Meta, with BigQuery as the warehouse. Then your entire CRM starts reacting to real behavior: push, in-app, email and WhatsApp.

Request Proposal

This is the only page on this site where we open up the entire stack, because the stack is exactly what we sell: a central CDP (RudderStack) feeding Amplitude, AppsFlyer, CleverTap, Firebase, GA4 and Meta, with BigQuery as the warehouse. Every event is defined once, fired once and activated everywhere. That's how AI agents, paid media and CRM finally work from the same numbers.

60+

standardized events in a versioned taxonomy

11

business domains covered by the naming convention

37%

app open to event card on Android (live FESTAS funnel)

16%

app open to ticket click on Android

What changes when tracking becomes an asset

  • ●One source of truth: product, paid media and CRM read the same event, from the same pipeline, with the same definition.
  • ●Unified identity from anonymous to identified, with install attribution stitched to in-app behavior.
  • ●A funnel measured end to end, from app open to ticket click, per platform, every single day.
  • ●CRM that reacts to behavior and consent instead of stale lists exported by hand.
  • ●Real governance: versioned conventions, an owner for every event and a 30-day deprecation window.

The stack we implement

Your app and siteSource
RudderStackCentral CDP
Amplitude
AppsFlyer
CleverTap
Firebase
Google Analytics
Meta
BigQuery

An event is captured once and flows to every tool, in real time.

Governed taxonomy: predictable names, no guesswork

json
[
  {
    "event": "fssp_tracking_search_executed",
    "properties": {
      "results_count": 42,
      "source_section": "search_bar"
    }
  },
  {
    "event": "fssp_tracking_concerts_ticket_clicked",
    "properties": {
      "event_id": "evt_8f31",
      "source_section": "event_detail"
    }
  }
]
Funnel from app open to ticket click, Android and iOS
The live FESTAS funnel over the last 30 days: on Android, out of every 100 app opens, 37 reach an event card and 16 click through to tickets. On iOS, 11.6% go from open to ticket. Measured daily, no manual spreadsheets.
Acquisition by channel with consolidated attribution
CRM deliverability per channel, with active opt-in. Percentages, normalized data.

How we roll it out

  1. 1

    Audit

    We map what exists today: duplicate events, orphan properties, consent gaps and every place your tools disagree with each other.

  2. 2

    Tracking plan

    A versioned taxonomy: 60+ events across 11 domains, snake_case, past participle, source_section required on every click.

  3. 3

    CDP and destinations

    One SDK collects, the CDP distributes: Amplitude, AppsFlyer, CleverTap, Firebase, GA4, Meta and BigQuery all receive the same validated event.

  4. 4

    Identity and attribution

    Anonymous-to-identified stitching, with the attribution id inside the CDP context: paid installs connect to what users actually do next.

  5. 5

    CRM activation

    Push, in-app, email and WhatsApp orchestrated by behavioral segments and opt-in, with automated QA before every send.

  6. 6

    Governance

    Every event has an owner and a version. Changes ship with a 30-day deprecation window: no dashboard breaks by surprise.

Orchestrated CRM, not spray-and-pray push

Segments come straight from the tracking layer: who viewed, who clicked, who went quiet. Push, in-app, email and WhatsApp enter the right journey, in the right order, respecting each channel's opt-in.

Agents run the routine (sends, frequency caps, suppression) while automated QA holds back anything off-spec before it reaches a user. Bold automation, strict guardrails.

What you get

  1. 1

    A versioned tracking plan: a dictionary of 60+ events with properties and owners per domain.

  2. 2

    A working CDP: RudderStack implemented, validated and feeding Amplitude, AppsFlyer, CleverTap, Firebase, GA4 and Meta.

  3. 3

    A BigQuery warehouse with raw events ready for attribution modeling and executive dashboards.

  4. 4

    Live CRM journeys: push, in-app, email and WhatsApp triggered by behavior and consent.

  5. 5

    Continuous tracking QA: agents validate every payload and alert the moment an event drifts off spec.

Proof in production

16% from open to ticket on Android; 11.6% on iOS

FESTAS

Event discovery platform with native apps in both stores: 60+ governed events from day zero, a funnel measured daily and multichannel CRM reacting to behavior.

Learn more
How long does a full setup take?
The audit and tracking plan land within the first few weeks. A typical implementation (app plus web, CDP and destinations) runs 4 to 8 weeks, with your core funnel reporting well before the end.
Who owns the accounts and the data?
You do. CDP, analytics, warehouse and CRM are created in, or migrated to, accounts you own. If we part ways, everything stays with you, fully documented.
Do you work across time zones?
Yes. The operation is async-friendly by design: written documentation, recorded walkthroughs and agreed overlap windows. We work in English, Portuguese and Spanish.
We already have GA4 and Firebase. Do we start over?
Not necessarily. The audit decides what stays and what goes. Migration runs in parallel with a 30-day deprecation window per event, so nothing breaks by surprise.
How do you charge?
A fixed-scope project for the implementation, with deliverables agreed upfront, plus an optional retainer for governance and CRM evolution. No proprietary licenses: the tools and the contracts are yours.
What about GDPR and consent?
Consent is part of the design: per-channel opt-in, PII kept out of the standard event stream and automatic suppression across every destination.

Stop arguing about numbers

Send over what you have today, messy is fine. Within days, the audit shows you where your tracking lies and what to activate first.

Start with the audit