Selection and relevance
We select stories based on their technical, economic, regulatory, or practical impact for people who follow and apply artificial intelligence. Popularity alone is not treated as evidence of relevance.
We distinguish news, analysis, opinion, and commercial content through context and labeling. Headlines and summaries must represent the content without hiding important limitations.
Sources and verification
We use primary sources whenever available and link readers to the original material. Secondary sources are attributed and used for context, never presented as direct access to a fact we did not verify.
- We check names, dates, versions, figures, and scope before publication.
- We do not fabricate quotes, documents, tests, credentials, or results.
- Uncertainty, estimates, and inferences must be presented as such.
- A vendor demo, announcement, or benchmark is not automatically treated as independent validation.
Editorial and commercial separation
MaxAssistant is an editorial initiative by Max M Publicidade LTDA. Editorial assignments and conclusions are not for sale. A commercial relationship does not guarantee favorable coverage, and the absence of one does not prevent coverage.
Sponsored content, advertising, affiliate links, owned products, or potential conflicts of interest must be visibly disclosed.
Responsible use of artificial intelligence
AI tools may support research, organization, transcription, translation, and review. Editorial responsibility remains human: a person reviews the material, checks the sources, and is accountable for the decision to publish.
A model output is not a source. Information is not considered verified merely because an AI tool produced or repeated it.
Translations, updates, and corrections
Other language versions must preserve the meaning, qualifications, and sources of the content. Relevant updates receive context; material errors are corrected transparently.